{"id":13418,"date":"2022-05-06T11:13:31","date_gmt":"2022-05-06T08:13:31","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?p=13418"},"modified":"2023-04-19T01:12:25","modified_gmt":"2023-04-18T22:12:25","slug":"how-to-show-your-customers-you-really-care","status":"publish","type":"post","link":"https:\/\/finstockevarsity.com\/resources\/how-to-show-your-customers-you-really-care\/","title":{"rendered":"How to Show Your Customers You Really Care"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>You have to make your customers feel like you care about them for them to stay loyal. Unfortunately, most organizations don\u2019t put much effort in teaching their employees soft skills. But it\u2019s the soft skills that matter most to the customer experience.<\/p>\n<p>\u201cYour best strategy is to teach your employees what caring about customers looks like in action,\u201d says Jon Gordon, author of The Carpenter. \u201cWhen they see how good it feels to care, and how good caring is for business, you\u2019ll receive your team\u2019s buy-in and continued participation.\u201d<\/p>\n<p>So what does caring look like?<\/p>\n<h2>Be more present than ever<\/h2>\n<p>As business gets more complicated by technology, it\u2019s often the simple things that can make customers feel great. Give customers your full attention by avoiding all distractions around you when they talk.<\/p>\n<h2>Extend the offer<\/h2>\n<p>Offer to help, but don\u2019t hover. If customers visit you, acknowledge them not immediately, and offer to help.<\/p>\n<p>A lot of business happens online and on the phone these days. Offer a chat session when consumers are online, but don\u2019t have chat box offers pop up over and over.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-13422\" src=\"https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Extend-the-offer.png?resize=342%2C226&#038;ssl=1\" alt=\"Extend the offer\" width=\"342\" height=\"226\" srcset=\"https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Extend-the-offer.png?w=342&amp;ssl=1 342w, https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Extend-the-offer.png?resize=300%2C198&amp;ssl=1 300w, https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Extend-the-offer.png?resize=64%2C42&amp;ssl=1 64w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/p>\n<p>When on the phone with a customer, end every conversation with one more offer to help, in case customers think of something else.<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Cjhrkn_Q66s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Make it personal<\/h2>\n<p>Always address customers by name to make the experience more personal. You can also add a memory, perhaps referring to a past experience or personal information the customers shared another time, to show you care about the person, not just the transaction.<\/p>\n<p>Most databases offer room for notes. Make short notes that you and your colleagues can use as references to past conversations that can and should be mentioned again. On the flip side, you might want to also take note of things that shouldn\u2019t be discussed with customers.<\/p>\n<h2>Show respect<\/h2>\n<p>Employees who deal with customers know to be respectful. There are additional steps you can take to show respect beyond listening closely, speaking kindly and using a kind tone.<\/p>\n<p>Example: You can show customers respect by recognizing something they\u2019ve done. It can be as simple as complimenting them on a choice they made during an order. Or, if they reveal an accomplishment, perhaps a work promotion, a child\u2019s college graduation, compliment them on the effort it took to achieve that. Make sure to note it in their account so you can follow up some time down the road.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-13423\" src=\"https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Show-respect.png?resize=381%2C235&#038;ssl=1\" alt=\"\" width=\"381\" height=\"235\" srcset=\"https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Show-respect.png?w=381&amp;ssl=1 381w, https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Show-respect.png?resize=300%2C185&amp;ssl=1 300w, https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Show-respect.png?resize=64%2C39&amp;ssl=1 64w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<h2>Be positive<\/h2>\n<p>You cannot set a caring tone when talking negatively about your job, competitors, customers, the industry, weather or whatever. A negative culture is not a caring one.<\/p>\n<p>\u201cWhen you see the good, look for the good and expect the good, you find the good and the good finds you,\u201d Gordon says. \u201cYou can apply this principle by making an effort to stop thinking of customers as \u2018annoying,\u2019 \u2018needy,\u2019 \u2018clueless\u2019 or \u2018a waste of my time.&#8217;\u201d<\/p>\n<h2>Have fun at it<\/h2>\n<p>Laughter is a sign of caring. Every conversation and exchange doesn\u2019t have to be 100% business. Appropriate humor from you or customers is a powerful way to build a stronger bond.<\/p>\n<p>You can make fun of yourself for a little misstep, but never laugh about a major mistake that has customers upset.<\/p>\n<h2>Go the extra mile<\/h2>\n<p>Always look for ways to make every interaction just a little bit better. Actions such as walking customers to the door or through your website, show you\u2019re interested in customers and how they\u2019re treated.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-13424\" src=\"https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Go-the-extra-mile.png?resize=356%2C257&#038;ssl=1\" alt=\"Go the extra mile\" width=\"356\" height=\"257\" srcset=\"https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Go-the-extra-mile.png?w=356&amp;ssl=1 356w, https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Go-the-extra-mile.png?resize=300%2C217&amp;ssl=1 300w, https:\/\/i0.wp.com\/finstockevarsity.com\/resources\/wp-content\/uploads\/2022\/05\/Go-the-extra-mile.png?resize=64%2C46&amp;ssl=1 64w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/p>\n<p>Follow up calls to make sure everything went as expected mean a lot, too.<\/p>\n<p>Customer relationships are everything to a business. Happier customers mean higher profits. Enroll in our online customer care courses and be ahead of your competitors by equipping you or your team with skills to communicate confidently. Follow the links below to apply.<\/p>\n<ul>\n<li><a style=\"color: #0085af;\" href=\"https:\/\/finstockevarsity.com\/programs\/college\/short-courses\/free-courses\/frbcc\/\">Basics In Customer Care (FRBCC)<\/a><\/li>\n<li><a style=\"color: #0085af;\" href=\"https:\/\/finstockevarsity.com\/programs\/college\/short-courses\/customer-service\/csce\/\">Customer Service Critical Elements of Customer Services (CSCE)<\/a><\/li>\n<li><a style=\"color: #0085af;\" href=\"https:\/\/finstockevarsity.com\/programs\/college\/short-courses\/customer-service\/cstm\/\">Customer Service Training_Managing Customer Service (CSTM)<\/a><\/li>\n<\/ul>\n<div><\/div>\n<div><\/div>\n<div id=\"pgc-2885-5-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2885-5-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"8\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\"><a class=\"btn btn-sm btn-outline-primary custom_grid_post_btn\" href=\"https:\/\/finstockevarsity.com\/resources\/how-to-protect-yourself-from-online-fraud\/\">Previous post<\/a><\/div>\n<div style=\"text-align: right;\"><a class=\"btn btn-sm btn-outline-primary custom_grid_post_btn\" href=\"https:\/\/finstockevarsity.com\/resources\/a-step-by-step-guide-on-how-to-stay-out-of-debt-using-a-simple-household-budget\/\">Next post<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/how-to-show-your-customers-you-really-care\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>You have to make your customers feel like you care about them for them to stay loyal. Unfortunately, most organizations don\u2019t put much effort in teaching their employees soft skills. But it\u2019s the soft skills that matter most to the customer experience. \u201cYour best strategy is to teach your employees what caring about customers looks [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":13426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,9],"tags":[],"class_list":["post-13418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-featured-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Show Your 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