{"id":35262,"date":"2025-08-21T15:48:54","date_gmt":"2025-08-21T12:48:54","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=35262"},"modified":"2025-08-21T15:48:54","modified_gmt":"2025-08-21T12:48:54","slug":"marketing-principles-in-business-administration-certificate-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/marketing-principles-in-business-administration-certificate-level\/","title":{"rendered":"Marketing Principles in  Business Administration  Certificate Level"},"content":{"rendered":"<p>Marketing Principles is a concise guide that introduces the core concepts, strategies, and practices of modern marketing. It provides readers with the knowledge to understand customer needs, develop effective marketing plans, and create value in competitive markets.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/marketing-principles-in-business-administration-certificate-level\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<p style=\"margin-top: 12.0pt;\">\u2022 Introduction to Marketing<br \/>\n\u2022 Marketing Environment<br \/>\n\u2022 Market Segmentation and Targeting<br \/>\n\u2022 Product and Brand Management<br \/>\n\u2022 Pricing Strategies<br \/>\n\u2022 Promotion and Communication<br \/>\n\u2022 Distribution and Place Strategies<br \/>\n\u2022 Marketing Research and Planning<\/p>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Certificate Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>86<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":35266,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[111],"product_tag":[],"class_list":{"0":"post-35262","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-school-of-business-certificate-books","7":"product_shipping_class-require-shipping","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Principles in Business Administration Certificate Level - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"Marketing Principles is a concise guide that introduces the core concepts, strategies, and practices of modern marketing. It provides readers with the knowledge to understand customer needs, develop effective marketing plans, and create value in competitive markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finstockevarsity.com\/resources\/product\/marketing-principles-in-business-administration-certificate-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Principles in Business Administration Certificate Level - Finstock Evarsity Resources\" \/>\n<meta property=\"og:description\" content=\"Marketing Principles is a concise guide that introduces the core concepts, strategies, and practices of modern marketing. It provides readers with the knowledge to understand customer needs, develop effective marketing plans, and create value in competitive markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finstockevarsity.com\/resources\/product\/marketing-principles-in-business-administration-certificate-level\/\" \/>\n<meta property=\"og:site_name\" content=\"Finstock Evarsity Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finstockevarsity\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finstockevarsity.com\/resources\/wp-content\/uploads\/2025\/08\/front-27.png\" \/>\n\t<meta property=\"og:image:width\" content=\"593\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@evarsity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-principles-in-business-administration-certificate-level\\\/\",\"url\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-principles-in-business-administration-certificate-level\\\/\",\"name\":\"Marketing Principles in Business Administration Certificate Level - Finstock Evarsity Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-principles-in-business-administration-certificate-level\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-principles-in-business-administration-certificate-level\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/finstockevarsity.com\\\/resources\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/front-27.png?fit=593%2C869&ssl=1\",\"datePublished\":\"2025-08-21T12:48:54+00:00\",\"description\":\"Marketing Principles is a concise guide that introduces the core concepts, strategies, and practices of modern marketing. 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