{"id":36805,"date":"2025-11-02T17:42:59","date_gmt":"2025-11-02T14:42:59","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=36805"},"modified":"2025-11-02T17:42:59","modified_gmt":"2025-11-02T14:42:59","slug":"marketing-management-in-business-management-diploma-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/marketing-management-in-business-management-diploma-level\/","title":{"rendered":"Marketing Management  in Business Management  Diploma Level"},"content":{"rendered":"<p>Marketing Management is a comprehensive guide that explores the principles, strategies, and practices essential for effective marketing in today\u2019s dynamic business environment. It equips readers with the knowledge to analyze markets, develop strong brand strategies, and make data-driven decisions for sustainable business growth.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/marketing-management-in-business-management-diploma-level\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<p style=\"margin-top: 12.0pt;\">\u2022 Introduction to Marketing Management<br \/>\n\u2022 Marketing Environment and Market Analysis<br \/>\n\u2022 Marketing Planning and Strategy Development<br \/>\n\u2022 Product and Brand Management<br \/>\n\u2022 Pricing Strategies and Decisions<br \/>\n\u2022 Distribution and Channel Management<br \/>\n\u2022 Promotion and Integrated Marketing Communication (IMC)<br \/>\n\u2022 Marketing Ethics, Trends, and Performance Evaluation<\/p>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>105<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":36809,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[110],"product_tag":[],"class_list":{"0":"post-36805","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-school-of-business-diploma-books","7":"product_shipping_class-require-shipping","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Management in Business Management Diploma Level - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"Marketing Management is a comprehensive guide that explores the principles, strategies, and practices essential for effective marketing in today\u2019s dynamic business environment. It equips readers with the knowledge to analyze markets, develop strong brand strategies, and make data-driven decisions for sustainable business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finstockevarsity.com\/resources\/product\/marketing-management-in-business-management-diploma-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Management in Business Management Diploma Level - Finstock Evarsity Resources\" \/>\n<meta property=\"og:description\" content=\"Marketing Management is a comprehensive guide that explores the principles, strategies, and practices essential for effective marketing in today\u2019s dynamic business environment. It equips readers with the knowledge to analyze markets, develop strong brand strategies, and make data-driven decisions for sustainable business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finstockevarsity.com\/resources\/product\/marketing-management-in-business-management-diploma-level\/\" \/>\n<meta property=\"og:site_name\" content=\"Finstock Evarsity Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finstockevarsity\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finstockevarsity.com\/resources\/wp-content\/uploads\/2025\/11\/front-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@evarsity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-management-in-business-management-diploma-level\\\/\",\"url\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-management-in-business-management-diploma-level\\\/\",\"name\":\"Marketing Management in Business Management Diploma Level - Finstock Evarsity Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-management-in-business-management-diploma-level\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/marketing-management-in-business-management-diploma-level\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/finstockevarsity.com\\\/resources\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/front-4.png?fit=590%2C869&ssl=1\",\"datePublished\":\"2025-11-02T14:42:59+00:00\",\"description\":\"Marketing Management is a comprehensive guide that explores the principles, strategies, and practices essential for effective marketing in today\u2019s dynamic business environment. 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