{"id":38392,"date":"2025-12-09T12:37:16","date_gmt":"2025-12-09T09:37:16","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=38392"},"modified":"2025-12-09T12:37:16","modified_gmt":"2025-12-09T09:37:16","slug":"principles-of-marketing-in-business-and-logistics-diploma-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/principles-of-marketing-in-business-and-logistics-diploma-level\/","title":{"rendered":"Principles of Marketing in Business and Logistics Diploma Level"},"content":{"rendered":"<p>Principles of Marketing in Business and Logistics is an essential guide for anyone looking to master the art of connecting marketing strategy with logistics efficiency. This resource is packed with real-world examples and actionable insights, it shows how data-driven decisions can transform business performance.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/principles-of-marketing-in-business-and-logistics-diploma-level\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<p style=\"margin-top: 12.0pt;\">\u2022 Market Environments and Consumer Behavior<br \/>\n\u2022 Market Segmentation, Targeting and Positioning<br \/>\n\u2022 Product Strategy and Value Creation<br \/>\n\u2022 Pricing Strategy and Revenue Optimization<br \/>\n\u2022 Distribution Strategy and Logistics Integration<br \/>\n\u2022 Promotional Strategy and Marketing Communications<br \/>\n\u2022 Marketing Research &amp; Data-Driven Decision Making<br \/>\n\u2022 Customer Relationship Management<\/p>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>98<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":38395,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[110],"product_tag":[],"class_list":{"0":"post-38392","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-school-of-business-diploma-books","7":"product_shipping_class-require-shipping","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Principles of Marketing 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