{"id":41180,"date":"2026-03-26T09:56:41","date_gmt":"2026-03-26T06:56:41","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=41180"},"modified":"2026-03-26T09:56:41","modified_gmt":"2026-03-26T06:56:41","slug":"online-advertising-in-advanced-digital-marketing-diploma-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/online-advertising-in-advanced-digital-marketing-diploma-level\/","title":{"rendered":"Online Advertising in Advanced Digital Marketing  Diploma Level"},"content":{"rendered":"<p>Online Advertising in Advanced Digital Marketing\u201d provides a thorough exploration of the strategies, tools, and techniques used to create and optimize digital advertising campaigns across various online platforms. It begins by laying the foundation of online advertising, covering its evolution, types of platforms and its critical role in a broader digital marketing strategy. The book delves into<br \/>\nkey areas such as search engine advertising (PPC), social media advertising on platforms like Facebook, Instagram, and LinkedIn, and display and programmatic advertising. It also explores mobile advertising, video ads on YouTube and socialmedia and the importance of analytics and performance measurement.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/online-advertising-in-advanced-digital-marketing-diploma-level\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<p>\u2022 Fundamentals of Online Advertising<br \/>\n\u2022 Search Engine Advertising (Pay-Per-Click \u2013 PPC)<br \/>\n\u2022 Social Media Advertising<br \/>\n\u2022 Display and Programmatic Advertising<br \/>\n\u2022 Video Advertising<br \/>\n\u2022 Mobile Advertising<br \/>\n\u2022 Advertising Analytics and Performance Measurement<br \/>\n\u2022 Ethical, Legal and Emerging Issues in Online Advertising<\/p>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>149<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":41184,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[23],"product_tag":[],"class_list":{"0":"post-41180","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-print-books","7":"product_shipping_class-require-shipping","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Advertising in Advanced Digital Marketing Diploma Level - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"Online Advertising in Advanced Digital Marketing\u201d provides a thorough exploration of the strategies, tools, and techniques used to create and optimize digital advertising campaigns across various online platforms. It begins by laying the foundation of online advertising, covering its evolution, types of platforms and its critical role in a broader digital marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finstockevarsity.com\/resources\/product\/online-advertising-in-advanced-digital-marketing-diploma-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Advertising in Advanced Digital Marketing Diploma Level - Finstock Evarsity Resources\" \/>\n<meta property=\"og:description\" content=\"Online Advertising in Advanced Digital Marketing\u201d provides a thorough exploration of the strategies, tools, and techniques used to create and optimize digital advertising campaigns across various online platforms. It begins by laying the foundation of online advertising, covering its evolution, types of platforms and its critical role in a broader digital marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finstockevarsity.com\/resources\/product\/online-advertising-in-advanced-digital-marketing-diploma-level\/\" \/>\n<meta property=\"og:site_name\" content=\"Finstock Evarsity Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finstockevarsity\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finstockevarsity.com\/resources\/wp-content\/uploads\/2026\/03\/Online-Advertising-in-Advanced-Digital-Marketing-Front-Cover-Page-607x900.png\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@evarsity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/online-advertising-in-advanced-digital-marketing-diploma-level\\\/\",\"url\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/online-advertising-in-advanced-digital-marketing-diploma-level\\\/\",\"name\":\"Online Advertising in Advanced Digital Marketing Diploma Level - Finstock Evarsity Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/online-advertising-in-advanced-digital-marketing-diploma-level\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/online-advertising-in-advanced-digital-marketing-diploma-level\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/finstockevarsity.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Online-Advertising-in-Advanced-Digital-Marketing-Front-Cover-Page.png?fit=1230%2C1823&ssl=1\",\"datePublished\":\"2026-03-26T06:56:41+00:00\",\"description\":\"Online Advertising in Advanced Digital Marketing\u201d provides a thorough exploration of the strategies, tools, and techniques used to create and optimize digital advertising campaigns across various online platforms. 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