{"id":41651,"date":"2026-04-29T00:08:14","date_gmt":"2026-04-28T21:08:14","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=41651"},"modified":"2026-04-30T14:57:31","modified_gmt":"2026-04-30T11:57:31","slug":"google-adwords-advertising-in-advanced-digital-marketing","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/google-adwords-advertising-in-advanced-digital-marketing\/","title":{"rendered":"Google AdWords Advertising in Advanced  Digital Marketing"},"content":{"rendered":"<p>This book provides a practical introduction to Google Ads, guiding readers through the fundamentals of creating and managing effective online advertising campaigns. It explores key concepts such as keyword targeting, ad formats, bidding strategies and campaign optimization techniques. Readers will learn how to reach the right audience, maximize return on investment and measure performance using data-driven insights. Ideal for beginners and professionals alike, the book equips learners with the skills to succeed in digital advertising.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/google-adwords-advertising-in-advanced-digital-marketing\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<ul>\n<li>Introduction to google ad words<\/li>\n<li>Setting up a google ads account<\/li>\n<li>Keyword research and selection<\/li>\n<li>Creating effective ads<\/li>\n<li>Campaign types and targeting<\/li>\n<li>Budgeting and bidding strategies<\/li>\n<li>Monitoring and optimizing campaign performance<\/li>\n<li>Advanced google ads strategies<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>137<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":41655,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[110],"product_tag":[],"class_list":{"0":"post-41651","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-school-of-business-diploma-books","8":"first","9":"instock","10":"downloadable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords Advertising in Advanced Digital Marketing - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"This book provides a practical introduction to Google Ads, guiding readers through the fundamentals of creating and managing effective online advertising campaigns. It explores key concepts such as keyword targeting, ad formats, bidding strategies and campaign optimization techniques. Readers will learn how to reach the right audience, maximize return on investment and measure performance using data-driven insights. Ideal for beginners and professionals alike, the book equips learners with the skills to succeed in digital advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finstockevarsity.com\/resources\/product\/google-adwords-advertising-in-advanced-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords Advertising in Advanced Digital Marketing - Finstock Evarsity Resources\" \/>\n<meta property=\"og:description\" content=\"This book provides a practical introduction to Google Ads, guiding readers through the fundamentals of creating and managing effective online advertising campaigns. It explores key concepts such as keyword targeting, ad formats, bidding strategies and campaign optimization techniques. 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Ideal for beginners and professionals alike, the book equips learners with the skills to succeed in digital advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finstockevarsity.com\/resources\/product\/google-adwords-advertising-in-advanced-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Finstock Evarsity Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finstockevarsity\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T11:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finstockevarsity.com\/resources\/wp-content\/uploads\/2026\/04\/Google-AdWords-FRONT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@evarsity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/google-adwords-advertising-in-advanced-digital-marketing\\\/\",\"url\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/google-adwords-advertising-in-advanced-digital-marketing\\\/\",\"name\":\"Google AdWords Advertising in Advanced Digital Marketing - Finstock Evarsity Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/google-adwords-advertising-in-advanced-digital-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finstockevarsity.com\\\/resources\\\/product\\\/google-adwords-advertising-in-advanced-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/finstockevarsity.com\\\/resources\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Google-AdWords-FRONT.png?fit=590%2C869&ssl=1\",\"datePublished\":\"2026-04-28T21:08:14+00:00\",\"dateModified\":\"2026-04-30T11:57:31+00:00\",\"description\":\"This book provides a practical introduction to Google Ads, guiding readers through the fundamentals of creating and managing effective online advertising campaigns. 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