{"id":42315,"date":"2026-05-13T20:45:44","date_gmt":"2026-05-13T17:45:44","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=42315"},"modified":"2026-05-13T20:45:44","modified_gmt":"2026-05-13T17:45:44","slug":"strategy-and-planning-in-digital-marketing-diploma-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/strategy-and-planning-in-digital-marketing-diploma-level\/","title":{"rendered":"Strategy and Planning in Digital Marketing  Diploma Level"},"content":{"rendered":"<p>Strategy and Planning in Digital Marketing explores the frameworks and processes required to design effective online marketing campaigns that align with organizational goals. It examines how to analyze target audiences, set measurable objectives, and select the most suitable digital channels for maximum impact. The book also highlights the importance of budgeting, content planning, and performance tracking to ensure continuous improvement and return on investment. Overall, it equips learners with the skills needed to develop, execute, and refine data-driven digital marketing strategies in a competitive landscape.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/strategy-and-planning-in-digital-marketing-diploma-level\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<p>\u2022 Introduction to Content Marketing<br \/>\n\u2022 Understanding Search Engine Optimization (SEO)<br \/>\n\u2022 Keyword Research and Strategy<br \/>\n\u2022 Content Creation and Optimization<br \/>\n\u2022 Link Building and Off-Page SEO<br \/>\n\u2022 Content Marketing Channels and Distribution<br \/>\n\u2022 Analytics and Performance Measurement<br \/>\n\u2022 Emerging Trends in Content Marketing and SEO<\/p>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>183<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":42319,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[69,110],"product_tag":[],"class_list":{"0":"post-42315","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-school-of-business-books","7":"product_cat-school-of-business-diploma-books","8":"product_shipping_class-require-shipping","10":"first","11":"instock","12":"downloadable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy and Planning in Digital Marketing Diploma Level - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"Strategy and Planning in Digital Marketing explores the frameworks and processes required to design effective online marketing campaigns that align with organizational goals. It examines how to analyze target audiences, set measurable objectives, and select the most suitable digital channels for maximum impact. The book also highlights the importance of budgeting, content planning, and performance tracking to ensure continuous improvement and return on investment. 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It examines how to analyze target audiences, set measurable objectives, and select the most suitable digital channels for maximum impact. The book also highlights the importance of budgeting, content planning, and performance tracking to ensure continuous improvement and return on investment. 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