{"id":42320,"date":"2026-05-13T20:50:47","date_gmt":"2026-05-13T17:50:47","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=42320"},"modified":"2026-05-13T20:50:47","modified_gmt":"2026-05-13T17:50:47","slug":"advanced-analytics-in-digital-marketing-diploma-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/advanced-analytics-in-digital-marketing-diploma-level\/","title":{"rendered":"Advanced Analytics in Digital Marketing  Diploma Level"},"content":{"rendered":"<p>Advanced Analytics in Digital Marketing explores the use of data-driven techniques to measure, analyze, and optimize marketing performance across digital channels. It covers key concepts such as data collection, customer segmentation, predictive analytics, and attribution modeling to better understand user behavior and campaign effectiveness. The book highlights practical tools and methods for turning complex data into actionable insights that inform strategy and improve return on investment. Overall, it equips learners with the skills needed to make informed decisions, enhance targeting, and drive continuous growth in a competitive digital landscape.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"http:\/\/finstockevarsity.com\/resources\/product\/advanced-analytics-in-digital-marketing-diploma-level\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\"><span class=\"fontstyle0\">This book contains the following topics:<\/span><\/p>\n<p>\u2022 Foundations of Digital Marketing Analytics<br \/>\n\u2022 Web Analytics and Behavior Tracking<br \/>\n\u2022 Customer Acquisition and Multi-Channel Attribution<br \/>\n\u2022 Customer Lifetime Value and Retention Analytics<br \/>\n\u2022 Data Visualization and Dashboarding<br \/>\n\u2022 Predictive Analytics and Machine Learning Applications<br \/>\n\u2022 Social Media and Sentiment Analysis<br \/>\n\u2022 Marketing Experimentation and Optimization<\/p>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>185<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":42324,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[69,110],"product_tag":[],"class_list":{"0":"post-42320","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-school-of-business-books","7":"product_cat-school-of-business-diploma-books","8":"product_shipping_class-require-shipping","10":"first","11":"instock","12":"downloadable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advanced Analytics in Digital Marketing Diploma Level - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"Advanced Analytics in Digital Marketing explores the use of data-driven techniques to measure, analyze, and optimize marketing performance across digital channels. It covers key concepts such as data collection, customer segmentation, predictive analytics, and attribution modeling to better understand user behavior and campaign effectiveness. The book highlights practical tools and methods for turning complex data into actionable insights that inform strategy and improve return on investment. 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It covers key concepts such as data collection, customer segmentation, predictive analytics, and attribution modeling to better understand user behavior and campaign effectiveness. The book highlights practical tools and methods for turning complex data into actionable insights that inform strategy and improve return on investment. 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