{"id":43576,"date":"2026-08-01T15:38:07","date_gmt":"2026-08-01T12:38:07","guid":{"rendered":"https:\/\/finstockevarsity.com\/resources\/?post_type=product&#038;p=43576"},"modified":"2026-08-01T15:38:08","modified_gmt":"2026-08-01T12:38:08","slug":"digital-marketing-basics-in-business-administration-diploma-level","status":"publish","type":"product","link":"https:\/\/finstockevarsity.com\/resources\/product\/digital-marketing-basics-in-business-administration-diploma-level\/","title":{"rendered":"Digital Marketing Basics in Business Administration-Diploma Level"},"content":{"rendered":"<p>Digital Marketing Basics provides a practical guide to planning, executing, and optimizing online campaigns successfully. The book explains key digital steps like audience definition, campaign scheduling with content calendars, and performance control through return on ad spend (ROAS) and key metrics. It shows how disciplined data analysis and customer engagement keep campaigns on track from launch through conversion. This text equips students with practical skills for building digital funnels, managing creative teams, and delivering campaigns on time and within budget<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"margin-top: 12.0pt;\">This book contain the following topics:<\/p>\n<ul>\n<li>Introduction to Digital Marketing<\/li>\n<li>Website and Content Marketing Fundamentals<\/li>\n<li>Search Engine Optimization (SEO)<\/li>\n<li>Search Engine and Pay-Per-Click (PPC) Advertising<\/li>\n<li>Social Media Marketing<\/li>\n<li>Email Marketing and Marketing Automation<\/li>\n<li>Digital Marketing Analytics and Metrics<\/li>\n<li>Building an Integrated Digital Marketing Strategy<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td>Category:<\/td>\n<td>Diploma Level Book<\/td>\n<\/tr>\n<tr>\n<td>Publisher:<\/td>\n<td><a href=\"https:\/\/finstockevarsity.com\/resources\/\">Finstock Evarsity Publishers<\/a><\/td>\n<\/tr>\n<tr>\n<td>ISBN:<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Authors:<\/td>\n<td>CPA John Kimani, Dr. James Scott<\/td>\n<\/tr>\n<tr>\n<td>Pages:<\/td>\n<td>149<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":43579,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[110],"product_tag":[],"class_list":["post-43576","product","type-product","status-publish","has-post-thumbnail","product_cat-school-of-business-diploma-books","product_shipping_class-require-shipping","first","instock","downloadable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Basics in Business Administration-Diploma Level - Finstock Evarsity Resources<\/title>\n<meta name=\"description\" content=\"Digital Marketing Basics provides a practical guide to planning, executing, and optimizing online campaigns successfully. 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