Sales and Marketing Strategies for the Beauty Industry in Salon-Spa Business Management Certificate Level

KSh 3,000.00

This book contains the following topics:

• Understanding Market Dynamics
• Developing a Unique Selling Proposition (USP)
• Digital Marketing Strategies
• Customer Relationship Management (CRM)
• Sales Techniques and Upselling Strategies
• Promotional Campaigns and Special Offers
• Partnerships and Collaborations
• Market Research and Consumer Insights

Category: Certicate Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 80

Description

“Sales and Marketing Strategies for the Beauty Industry in Salon-Spa Business Management” is an insightful guide that delves into the intricacies of driving sales and effectively marketing within the unique context of the beauty industry. This book covers essential topics such as market analysis, customer segmentation, branding and promotional strategies tailored specifically for salon and spa businesses. It provides practical insights into creating compelling marketing campaigns, leveraging digital marketing tools and building strong customer relationships to boost sales.

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