Description
“Public Relations in Public Health: Alcohol, Tobacco, and Other Drugs” is a vital resource that explores the intersection of public relations and public health in the context of substance use. The book offers detailed strategies for crafting and delivering effective communication campaigns that promote public health initiatives related to alcohol, tobacco and drug use. It covers essential topics such as media relations, stakeholder engagement, crisis communication, and the reduction of stigma surrounding substance use
disorders. Through practical examples, case studies, and expert insights, the book equips public health professionals with the skills to influence public opinion, shape health policies, and drive positive behavioral change, ultimately improving public health outcomes related to substance use.
