Description
“Principles of Sports Marketing in Sports Management” provides an in-depth look at the marketing strategies and techniques that drive success in the sports industry. The book covers essential topics such as the sports marketing mix, consumer behavior, and brand management in sports. It explores the role of sponsorship, endorsements, and media partnerships in enhancing visibility and revenue for sports organizations. Through case studies and real-world examples, readers gain practical insights into how to design and implement marketing campaigns that engage fans and promote sports products and services.
