Description
“Sports Merchandising and Retail in Sports Management” provides an in-depth analysis of the merchandising and retail operations that are essential to revenue generation in the sports industry. The book explores critical aspects such as product development, licensing, branding, and retail management, while also examining the role of e-commerce in expanding merchandising opportunities. It highlights how sports organizations can create successful merchandise lines, manage retail spaces, and develop strategies to engage fans and enhance brand
visibility
