KSh 3,000.00
This book contains the following topics:
• Overview of Public Relations
• Historical Development of Public Relations
• PR Theories and Models
• Media Relations
• Strategic Communication Planning
• Crisis Communication Management
• Audience Analysis and Engagement
• Ethics in Public Relations
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 87 |
“Dive into the captivating world of communication and influence with ‘Introduction to Public Relations.’ Unravel the secrets behind successful brand storytelling and strategic messaging, mastering the art of shaping public perception. Equip yourself with the essential skills to navigate the media landscape and establish a powerful presence in the hearts and minds of your audience.”
