KSh 3,000.00
This book contains the following topics:
• Introduction to Food and Beverage Marketing
• Consumer Behavior in the Food and Beverage Industry
• Market Research and Analysis
• Branding and Positioning in Food and Beverage Marketing
• Marketing Strategies for Food and Beverage Products
• Pricing Strategies in Food and Beverage Marketing
• Distribution Channels and Supply Chain Management
• Ethical Considerations and Sustainability in Food Marketing
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 108 |
Food and Beverage Marketing explores strategies for promoting and selling food and drink products, covering consumer behavior, branding, digital marketing, and industry trends. It provides insights into effective advertising, distribution, and customer engagement in the competitive food and beverage industry.
