Description
“Marketing and Customer Relations” provides a comprehensive guide to building strong connections with customers through effective marketing strategies and relationship management. This book covers key topics such as customer behavior, branding, communication strategies, and service excellence. It emphasizes the importance of creating customer-centric approaches to foster loyalty and drive business growth. With practical examples and case studies, it is an essential resource for students, marketers, and business professionals looking to enhance customer engagement and satisfaction in competitive markets.
