KSh 3,000.00
This book contains the following topics:
• Introduction to Marketing
• Marketing Environment
• Consumer Behavior
• Market Segmentation and Targeting
• Marketing Mix (4 Ps)
• Digital Marketing
• Marketing Strategy and Planning
• Ethical and Legal Considerations in Marketing
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 111 |
Unlock the keys to marketing success with ‘Principles and Practice of Marketing,’ a comprehensive guide that merges theory with actionable insights. Perfect for students in the Diploma in Information Technology, this book offers a practical approach to mastering marketing strategies and techniques, equipping you with the skills to drive impactful results in a digital world.
