KSh 3,000.00
This book contains the following topics:
• Introduction to Marketing Principles
• Market Research and Consumer Insights
• Market Segmentation, Targeting and Positioning
• Branding and Communication Strategies
• Marketing Channels and Distribution Strategies
• Digital Marketing and Emerging Trends
• Pricing Strategies and Value Creation
• Marketing Metrics and Performance Evaluation
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 80 |
Principles and Practice of Marketing is a game-changer guide for anyone looking to master the art of connecting marketing strategies with impactful sales execution in today’s competitive, tech-driven markets. Packed with cutting-edge insights and practical tools, this book bridges theory and action seamlessly.
