Principles and Practice of Marketing in Sales and Marketing Diploma Level

KSh 3,000.00

Book Summary

This book contain the following topics:
• Introduction to Marketing
• Understanding the Market and Consumer Behavior
• Product and Service Management
• Pricing Strategies
• Promotion and Communication
• Digital Marketing and E-Commerce
• Sales Management and Customer Relationship Management
• Ethics and Social Responsibility in Marketing

 

Category Diploma Book
Publisher: Finstock Evarsity publishers
ISBN:  978-9914-753-43-1
Authors: CPA John Kimani, Dr. James Scott
Pages: 105

Description

Principles and Practice of Marketing is the ultimate guide to succeeding in the world of sales and marketing. With its comprehensive coverage of the fundamentals of marketing, including consumer behavior, branding, product development, pricing, and distribution, this book provides readers with the knowledge and skills they need to excel in this competitive field. Packed with practical tips, real-world examples, and case studies, this book is perfect for marketing professionals, sales executives, entrepreneurs, and anyone looking to improve their marketing skills and build a successful career in this exciting industry. If you want to take your marketing game to the next level, Principles and Practice of Marketing is the book for you.

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