Principles Of Agricultural Marketing in Agribusiness Management Diploma Level

KSh 3,000.00

This book contains the following topics:

• Introduction to Agricultural Marketing
• Market Structure and Analysis
• Marketing Channels and Supply Chain Management
• Pricing Strategies in Agricultural Marketing
• Marketing and Sales Promotion
• Regulatory and Policy Framework
• Export and International Marketing
• Innovations and Trends in Agricultural Marketing

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 95

Description

“Principles of Agricultural Marketing” explores the fundamental concepts and strategies essential for successfully marketing agricultural products. This book covers key topics such as market analysis, pricing strategies, distribution channels, and consumer behavior, providing a comprehensive ad detailed framework for understanding the agricultural marketplace. Through real-world examples and case studies, it illustrates the challenges and opportunities faced by producers and marketers. Ideal for students, farmers, and agribusiness professionals, it equips readers with the tools necessary to navigate and thrive in the dynamic field of agricultural marketing.

WhatsApp us now!