Description
Tourism Marketing in Travel and Tour Guiding Management provides a comprehensive foundation in the principles and practices of marketing within the tourism sector. This book explores key concepts such as consumer behavior, market segmentation, and destination branding, focusing on strategies to attract and retain tourists. Students will gain practical skills in designing effective marketing campaigns, using digital tools, and understanding global tourism trends. By the end, learners are prepared to develop dynamic marketing plans that enhance tourism experiences and contribute to the growth of the industry.
