Marketing is all about connecting with your audience at the right place and time. As technology continues to evolve, the marketplace has become increasingly more digital and the benefits of digital marketing are becoming more prevalent every day.
More and more consumers are researching and buying products online. Forbes reports that 82% of consumers conduct research online. According to Tech Crunch, 79% of people shop online.
Benefits offered by digital marketing can transform the way your business reaches and engages your target market. Let’s have a look at the benefits of digital marketing to your business.
Global reach
Digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. With an online store, you’re able to reach an international audience. This would cost a whole lot of money to do with traditional marketing.
This online convenience has opened many growth opportunities for businesses to explore.
Local Reach
Local SEO and locally targeted ads can be beneficial in bringing more customers to your doors.
Many consumers are searching for local companies online, and these searches ultimately lead to a purchase. Google reports that 28% of searches for something nearby result in a purchase.
Local SEO can also be a valuable digital marketing tactic for businesses that operate in specific geographic locations such as restaurants, and other service-based businesses.
Cost effectiveness
Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. Most of the digital marketing strategies like SEO, social media and content marketing won’t even cost anything at all to start with.
However, keep in mind not every form of digital marketing is suitable for your business and some may even have more costs than others. Find appropriate solutions based on your marketing goals.
Effective Targeting
With digital marketing, you can ensure that the right consumers are viewing your content. Digital marketing enables you to acquire data that helps you see which audiences will work best for you and optimize your campaign around them. For example, SEO allows you to reach those consumers who are searching the web for content and topics relevant to your business.
Digital marketing also helps you to analyze the changing behaviors of customers and modify campaigns for those changes. This ability to understand customers’ changing needs quickly is a sure way of success for any business.
Multiple Strategies
There are different strategies at your disposal for digital marketing. Some of these strategies include SEO-based content creation, social media marketing, social paid ads, search engine marketing, influencer marketing, email marketing and video marketing.
Take time to analyze the different strategies and choose the one perfect for your business. Keep in mind a well-executed digital marketing strategy is one that changes and adapts quickly as the needs of the business transform.
With the right strategies and effective implementation, your business can increase its reach and conversions in just a matter of months.
Multiple content types
Digital marketing offers different content types you can use to showcase your brand online. For a lot of platforms, there is a wide range of content types you can choose from to keep your brand fresh and run effective online campaigns. You can more easily modify one content to fit as many platforms as you want.
Some common types of content you can use are blogs, social media posts, podcasts, infographics, visual content, emailers, whitepapers, webinars, e-books and quizzes.
Increased engagement
Digital marketing is designed to be highly engaging. Users can like a photo, save a video, share a post, or engage with your website via a paid ad click. The good thing is that all of these actions can be measured, which enables you to create even more engaging posts to increase brand awareness or boost sales. The more you engage online, the more loyal customers you can get.
If you use engaging formats effectively in your online strategies, you’ll have an easier time converting cold traffic to loyal customers.
Analytics and optimization
The only way to know for sure if a marketing strategy is working is by measuring its success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, with digital marketing, every tactic that you use is measurable.
By measuring your digital marketing campaigns in real-time, you’re able to assess which tactics are working and which are not. Then you can modify your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns
Most people are starting their buyer’s journey online.
93% of online experiences start with a search engine, that’s according to Vimeo. Nowadays, before consumers even know what product or service they need, they are going to the search engines to look for answers and to learn more about their challenges.
This presents a great opportunity for you to connect with potential customers and educate them during the beginning stages of their buying journey. Creating relevant and engaging content that’s optimized for the search engines will improve your visibility online, allowing you to reach customers when it matters most.
Your customers are on social media, and digital marketing helps you reach them
No matter what industry you operate in, there’s a good chance that your buyers are spending their time on social media channels. eMarketer reports that 2.34 billion people use social media platforms regularly.
Digital marketing enables you to publish and promote unique content on these social sites and reach consumers through advertising. Social media platforms offer targeting options which helps you reach the consumers who are most likely to be interested in your products or services.
Social media also offers an effective platform for communicating with and engaging your target audience. Instead of just posting content and never hearing from your consumers, you can have one-on-one conversations in real-time that allow you to gain valuable insight into your brand.
Digital marketing levels the playing field, allowing your business to be more competitive
It’s often difficult for small businesses to compete with their larger businesses due to a limited budget and resources. However, digital marketing levels the playing field by allowing smaller brands to remain competitive online. Digital marketing tactics are more cost-effective, allowing businesses of all sizes to gain exposure online.
Digital marketing enables small businesses to market their products and services nationally or even internationally. If your business is not limited to a specific geographic location, you can use digital marketing to reach your target audience across the globe. This allows small businesses to find new audiences for their products and services.
Digital marketing is a necessity for building a successful business. Understanding what’s coming ahead in the digital space will enable you to take advantage of it and future-proof your business. If you are interested to learn more, enroll in Basics in Digital Marketing at Finstock Evarsity College. This program is designed to equip you with the latest Digital Marketing skills. Get started with this program today and get ahead of the competition. Follow the link below to apply.
Basics In Digital Marketing (FRBDM)
