Description
Information Communication Technology (ICT) in Tourism is an essential guide for students and professionals in the tourism industry seeking to leverage the latest technologies to enhance customer experience and increase revenue. With practical examples, case studies, and a clear, concise writing style, this comprehensive textbook covers the various applications of ICT in tourism, including e-marketing, online reservations, social media, mobile applications, and virtual reality. Whether you’re an advanced learner or a beginner in the field of ICT in tourism, this book will equip you with the necessary knowledge and skills to stay ahead of the curve in this fast-evolving industry.
