Event Evaluation and Measurement in Event Planning and Management Certificate Level

KSh 3,000.00

This book contains the following topics:

• Introduction to Event Evaluation and Measurement
• Evaluation Frameworks and Methods
• Measurement Tools and Techniques
• Assessing Event Objectives and Outcomes
• Reporting and Communicating Evaluation Results
• Continuous Improvement and Decision-Making
• Evaluating Event Marketing and Promotion
• Emerging Trends in Event Evaluation and Measurement

Category Certificate Book
Publisher: Finstock Evarsity publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 83

Description

Event evaluation and measurement in event planning and management is a game-changer for event professionals, offering cutting-edge strategies and tools to measure event success. With its practical insights, global perspective, and emphasis on emerging technologies, this book is a must-have resource that will revolutionize the way events are evaluated.

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