KSh 3,000.00
This book contains the following topics:
• Introduction to Sport Marketing
• Sport Consumer Behavior
• Branding and Positioning in Sports
• Sponsorship and Partnership Strategies
• Digital Marketing in Sport
• Event Marketing and Promotion
• Merchandising and Licensing in Sport
• Future Trends in Sport Marketing
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 86 |
Sport Marketing in Sport Management is a captivating guide that offers an insightful exploration of marketing
strategies within the sports industry. This book provides readers with essential tools to navigate the complex
sports landscape. A must-read for professionals aiming to succeed in sport marketing and management.
