Description
Sports Sponsorship and Branding in Sports Management provides an insightful exploration of the strategies behind successful sponsorship deals and effective brand development within the sports industry. The book covers essential topics such as identifying and securing sponsorship opportunities, building strong and enduring brand identities, and leveraging athlete endorsements and media
partnerships. It also explores the mutual benefits of sponsorships for both sports organizations and corporate partners, offering practical advice on how to create sustainable, long-term relationships.
