Sports Sales and Ticketing in Sports Management Diploma Level

KSh 3,000.00

This book contains the following topics:

• Fundamentals of Sports Sales
• Ticketing Strategies in Sports
• Role of Sponsorship in Sports Sales
• Digital Ticketing and Technology in Sales
• Revenue Generation in Sports Events
• Sales Team Management and Development
• Legal and Ethical Issues in Sports Sales
• Marketing and Promotions for Sports Sales

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 86

Description

“Sports Sales and Ticketing in Sports Management” provides an in-depth analysis of the sales and ticketing processes critical to the financial success of sports organizations and events. The book explores key aspects such as sales strategies, pricing models, customer engagement, and the integration of technology in ticketing operations. It also examines how to create and implement effective sales plans that boost ticket revenue while enhancing the fan experience. Through real-world examples and case studies, the book offers practical insights into maximizing sales performance, making it an essential guide for students and professionals looking to succeed in sports sales and ticketing management.

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