Description
“Sports Event Management in Sports Management” offers an in-depth exploration of the processes and strategies involved in organizing and managing sports events. The book covers key aspects such as event planning, budgeting, marketing, sponsorship acquisition, and risk management. It also addresses important issues like safety, legal considerations, and crisis management to ensure the smooth execution of sports events. Through practical examples and case studies, readers gain valuable insights into how to deliver successful events that enhance participant and fan experiences.
