Principles and Practice of Management in Travel and Tour Guiding Management Diploma Level

KSh 3,000.00

This book contains the following topics:

 • Introduction to Management in Travel and Tourism
• Organizational Behavior in Tourism
• Strategic Planning in Tourism Management
• Marketing Management for Tourism
• Financial Management in Tourism
• Human Resource Management in Tourism
• Operations Management in Tour Guiding
• Emerging Trends and Issues in Tourism Management

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 106

Description

Principles and Practice of Management in Travel and Tour Guiding Management introduces essential managerial concepts and skills tailored to the tourism industry. This book covers strategic planning, leadership, decision-making, and organizational dynamics, with a focus on real-world travel management scenarios. Designed to enhance students’ abilities to effectively oversee tourism operations, the content emphasizes both foundational theories and practical applications. Ideal for future tour managers, it provides a comprehensive framework for successful team management, client satisfaction, and sustainable tourism development.

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