Description
Public Relations provides a comprehensive guide to managing organizational reputation and stakeholder relationships. The book covers media relations, press release writing, corporate branding, and internal and external communications strategies. It shows how to engage stakeholders, handle crisis communication, and implement corporate social responsibility initiatives effectively. This book equips students with practical skills for building trust, shaping public perception, and measuring PR campaign impact. It also covers crisis preparedness, reputation recovery strategies, and evaluation techniques essential for demonstrating the strategic value of public relations.
