E-Commerce And Online Business in Business Administration Diploma Level

KSh 3,000.00

This book contains the following topics:

• Introduction to E-Commerce and Online Business Models
• Developing an Online Business Plan
• Building and Managing an Online Store
• Digital Marketing Strategies for E-Commerce (SEO, Social Media, Email and PPC)
• Online Payment Systems and Cybersecurity
• Logistics, Fulfillment and Supply Chain Management for Online Businesses
• Customer Relationship Management (CRM) in E-Commerce
• E-Commerce Analytics and Performance Measurement

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 165

Description

E-Commerce and Online Business introduces learners to the principles and practices of conducting business activities through digital platforms and electronic networks. The unit covers online marketplaces, digital payment systems, e-marketing, customer relationship management, and the management of online business operations. Learners will develop skills in establishing, managing, and promoting online businesses while addressing digital security and customer service needs. Upon completion, students will be able to apply e-commerce strategies and digital technologies to support business growth and competitiveness.

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