Category: Blog

The Hidden Costs: Understanding the True Expense of Holding Inventory

The Hidden Costs: Understanding the True Expense of Holding Inventory Did you know that U.S. retailers are sitting on approximately $1.43 trillion worth of unsold inventory? That’s an enormous amount of capital tied up on shelves, in warehouses and stockrooms. The apparent costs of holding inventory like warehousing and insurance are just the tip of […]

View More

The Future of Purchasing: How Artificial Intelligence is Revolutionizing Inventory Management

The Future of Purchasing: How Artificial Intelligence is Revolutionizing Inventory Management Did you know that businesses lose a whopping $1.1 trillion annually due to overstocks and out-of-stock scenarios? Or have you ever wondered how modern companies can manage vast global inventories without a hitch? With technological advancements catapulting at an unprecedented rate, the future of […]

View More

Inventory Audits: Best Practices and Innovations in Ensuring Accuracy

Inventory Audits: Best Practices and Innovations in Ensuring Accuracy Did you know that businesses lost approximately $50 billion in 2020 due to poor inventory management? Or that 46% of small-to-medium enterprises don’t track their inventory at all? The evolving dynamics of the retail world demand a paradigm shift in the way we handle inventory management. […]

View More

The Rise of Voice Search Optimization: Why It’s Now or Never

The Rise of Voice Search Optimization: Why It’s Now or Never Did you know that by 2023, over 50% of all online searches are expected to be conducted through voice search? As technology and artificial intelligence grow increasingly sophisticated, more and more people are opting to simply ask their devices a question rather than type […]

View More

Chatbots and Sales: The Digital Revolution in Consumer Engagement

Chatbots and Sales: The Digital Revolution in Consumer Engagement Did you know that by 2021, over 50% of businesses were already using chatbots for sales-related interactions? Or that 64% of internet users view 24/7 availability as the best chatbot feature? The digital age has ushered in a wave of technologies that are rapidly reshaping the […]

View More

Predictive Analytics in Sales: Turning Data into Gold

Predictive Analytics in Sales: Turning Data into Gold Have you ever wondered how companies seem to magically anticipate your needs, often before you even realize them yourself? Or how some sales teams consistently outperform their peers, seemingly predicting the future? It’s no magic trick or crystal ball; it’s the power of predictive analytics. As statistical […]

View More

Unraveling the Magic of Personalization at Scale

Unraveling the Magic of Personalization at Scale How many times have you felt that an online advertisement was eerily tailored just for you? In the vast digital landscape, the magic of personalization has emerged as a game-changer, enabling businesses to treat every user as a unique individual. In this blog, we will explore more on […]

View More

Omnichannel Strategies: The Future of Customer Experience

Omnichannel Strategies: The Future of Customer Experience Did you know that 80% of consumers use multiple channels before making a purchase? In the digital age, consumers no longer rely on just one medium to make their buying decisions. They might start with a social media post, then move to an email and finally decide to […]

View More

Ethical Marketing in the Digital Age: Navigating the Fine Line

Ethical Marketing in the Digital Age: Navigating the Fine Line Did you know that 84% of consumers say they want brands to be more socially responsible? In today’s digital era, where consumers have access to vast amounts of information and the power to influence a brand’s reputation with a single tweet, ethical marketing has become […]

View More

Neuroscience in Digital Marketing: Tapping into the Brainwaves of Consumer Behavior

Neuroscience in Digital Marketing: Tapping into the Brainwaves of Consumer Behavior How can a mere glance at an online advertisement evoke strong emotions and even drive purchasing decisions? The answer lies at the intersection of neuroscience and digital marketing. Today’s marketers are using insights from the brain sciences to craft campaigns that resonate deeply with […]

View More
WhatsApp us now!
Select your currency
KES Kenyan shilling