Diversity in the Beauty Industry: A Mosaic of Beauty Beyond Borders
Did you know that in the past decade, over 70% of beauty product consumers have expressed the need for brands to represent diverse beauty standards? The beauty industry, for long, was guilty of showcasing a singular standard of beauty. But times are changing, and today’s beauty narrative is as diverse as the world we live in. In this blog, we will dig deep on: Diversity in the beauty industry: A mosaic of beauty beyond borders.
1. Are we Truly Witnessing an Inclusive Revolution?
Recent studies indicate that 65% of millennials consider a brand’s inclusivity and ethical standards before making a purchase. Gone are the days when one shade of foundation or a singular archetype of beauty modelled all campaigns. Today, with the rise of brands like Fenty Beauty, which launched with a staggering 40 foundation shades, the industry has recognized that beauty isn’t one-size-fits-all. The color spectrum of products available now ranges from the palest alabaster to the deepest ebony, ensuring every individual feels seen and valued.
2. Is Beauty’s Portrayal Only Skin Deep?
While the range of hues and tones available in products is commendable, what about beauty’s representation beyond skin? A whopping 58% of consumers now demand representation in terms of age, body type, gender and ability. Brands like Dove and Aerie are shattering old norms by showcasing real bodies, real scars and the beauty that lies in imperfections. The message is clear – every wrinkle, stretch mark, or freckle tells a story, and it’s beautiful.
3. Where Does the Journey for an Inclusive Beauty Industry Go from Here?
With over half the global consumers using social media to influence their purchasing decisions, isn’t it time brands become authentically diverse? The call isn’t just for a wider shade range but for genuine representation behind the scenes too. The beauty aficionados of today want to see diversity in brand leadership, product research and campaign creatives. The beauty industry is undergoing an exciting metamorphosis. It’s time to embrace the myriad definitions of beauty and celebrate the mosaic that is humanity. Because, after all, isn’t diversity the essence of life? However, to individuals dealing with cosmetics, to have acquired cosmetics skills from an accredited institutions for effective cosmetics applications. Students aspiring to venture into cosmetics and explore the industry, Finstock Evarsity College offers cosmetology courses to learners, equipping them with innovative, competitive and versatile skills that enables them explore industries all over the world and a certificate of merit is issued upon completion. Read more on related blog: The Science Behind Skin Care Ingredients: unlocking the Secrets of Radiant Skin Other short courses offered at Finstock Evarsity College includes:
