How To Create An Effective Marketing Strategy

How To Create a Marketing Strategy

According to Philip Kotler, the marketing task is to determine the needs, wants, and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer’s or society’s well-being. Here are some basic steps to help build up a marketing strategy that will maximize profit and customer maintenance. Ever wondered how some products hit the market and within no time they find their place at the top of the demand chain?

Make Your Product Presentable

It is common knowledge to all humans even animals at times are so keen on first impressions or basically how one looks or something looks. Take a look at the image below, the product here is first appealing to the customer’s eye and something one would take pride in in public. To make a product presentable you have to understand your target market and what they like. For instance, this lip compliment is made in the image of a doll and we all know women love dolls. At Finstock Evarsity we teach skills on how to understand your customers and more so assist you in designing the right product the right way. Take a course in graphics and design and live to enjoy the fruits of art.

Product Pricing.

It is one of the first considerations for many customers and it determines the profit margin on products. Any entrepreneur’s mind revolves around profit-making and maximum sales. Pricing helps in building the image of the product on the market. This also assists in countering competition. Many customers will go for a product just because it is some cents less costly. With the knowledge of a course like sales and digital marketing offered at Finstock Evarsity College, one will have the ability to gauge the value of a product with a lower price and still achieve maximum profit.

Choose A Marketing Platform

In the modern world, one needs only to know what people and mainly consuming and from where. Get to know where you can get to reach big masses of people with ease.

For instance, social media is a very big influence on modern-day humans and is of great impact on their life. To learn more about social media marketing you can take a course in sales and digital marketing at Finstock Evarsity.

Hire qualified personnel.

For success to be achieved one has to be well-equipped. For a venture like building and construction, you must have a good architect and civil engineer in place to assist in logistics. For you to have these skills you must also be well-informed. At Finstock Evarsity we offer courses and advice to both life beginners or those straight from school and also those who are enhanced in matters concerning life. Take a course in business and strategic management and you will gain the skills to get to know what stage is your business, who you need or what you need at that level, and when.

Public address

Be confident enough to speak about your product. Make your buyer know why he or she should pick your product and not the one from your competitor. Customer service has been known as a game changer over the years. Just how you treat your customer or even speak to them will dictate if they come tomorrow. To learn more about customer service visit Finstock Evarsity.