Introduction to Advanced Digital Marketing in to Advanced Digital Marketing

KSh 3,000.00

This book contains the following topics:

• Foundations of Digital Marketing and the Modern Landscape
• Strategic Digital Planning and Framework
• Search Engine Optimization and Visibility
• Pay-Per-Click and Search Engine Advertising
• Content Marketing and Social Media Strategy
• Email Marketing and Marketing Automation
• Web Analytics, Data Interpretation, and Reporting
• Emerging Technologies and Future Trends

Category: Professional Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 171

Description

This book provides a comprehensive introduction to advanced digital marketing, equipping readers with the skills to navigate modern online platforms effectively. It explores key strategies such as data-driven marketing, search engine optimization, content marketing, and social media engagement. Emphasis is placed on practical application, helping learners design, implement, and evaluate successful campaigns. By the end, readers gain a strong foundation to thrive in the evolving digital business landscape.

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