KSh 3,000.00
This book contains the following topics:
• Introduction to Business Planning
• Market Research and Analysis
• Defining Business Objectives and Goals
• Crafting Value Propositions and Branding Strategies
• Sales and Marketing Strategies
• Financial Planning and Budgeting
• Operational and Organizational Planning
• Risk Management and Contingency Planning
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 76 |
Business Plan in Sales and Marketing is an essential guide for anyone looking to create a dynamic, results-driven plan in today’s fast-paced business world. Packed with practical strategies and insights, this book guides readers through the intricacies of crafting a marketing and sales plan that delivers measurable success.
