Consumer Behaviour in Sales and Marketing Certificate Level

KSh 3,000.00

This book contains the following topics:

• Introduction to Consumer Behaviour
• Psychological Factors Influencing Consumer
Behaviour
• Social & Cultural Influences on Consumer Behaviour
• Consumer Segmentation
• The Consumer Decision-Making Process
• Digital Consumer Behaviour
• Market Research and Consumer Insights
• Building Brand Loyalty

Category: Certificate Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 79

Description

Consumer Behaviour in Sales and Marketing is a must-read for anyone looking to master the art of influencing customer decisions. Packed with insights and cutting-edge strategies, this book bridges the gap between theory and practice in understanding consumer behavior.

WhatsApp us now!