KSh 3,000.00
This book contains the following topics:
• Introduction to Consumer Behaviour
• Psychological Factors Influencing Consumer
Behaviour
• Social & Cultural Influences on Consumer Behaviour
• Consumer Segmentation
• The Consumer Decision-Making Process
• Digital Consumer Behaviour
• Market Research and Consumer Insights
• Building Brand Loyalty
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 79 |
Consumer Behaviour in Sales and Marketing is a must-read for anyone looking to master the art of influencing customer decisions. Packed with insights and cutting-edge strategies, this book bridges the gap between theory and practice in understanding consumer behavior.
