Content Marketing and SEO in Digital Marketing Diploma Level

KSh 3,000.00

This book contains the following topics:

• Introduction to Content Marketing
• Understanding Search Engine Optimization (SEO)
• Keyword Research and Strategy
• Content Creation and Optimization
• Link Building and Off-Page SEO
• Content Marketing Channels and Distribution
• Analytics and Performance Measurement
• Emerging Trends in Content Marketing and SEO

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 163

Description

Content Marketing and SEO explores how strategic content creation and search engine optimization work together to increase online visibility and audience engagement. It covers key concepts such as keyword research, on-page and off-page SEO, and the development of valuable, relevant content that attracts and retains users. The book also highlights practical techniques for optimizing websites, improving search rankings, and measuring performance through analytics. Overall, it equips learners with the skills needed to build a strong digital presence, drive organic traffic, and achieve marketing goals effectively.

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