KSh3,000.00
This book contains the following topics:
• Introduction to Corporate Reputation
• The Role of Communication in Building Corporate Reputation
• Stakeholder Engagement and Reputation Management
• Crisis Communication and Reputation Repair
• Corporate Social Responsibility and Reputation
• Online Reputation Management
• Measuring and Evaluating Corporate Reputation
• Ethical Practices and Responsible Corporate Citizenship
| Category | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 88 |
Corporate reputation in corporate communications provides a comprehensive and insightful exploration of the critical role reputation plays in today’s business landscape. With compelling case studies and strategies, this book equips readers with the knowledge and tools to proactively manage and enhance their organization’s reputation.
