Entrepreneurial Behavior in Entrepreneurship Diploma Level

KSh 3,000.00

This book contains the following topics:

• Introduction to Entrepreneurial Behavior
• The Entrepreneurial Mindset
• Motivation and Entrepreneurial Drive
• Creativity and Innovation in Entrepreneurship
• Risk Taking and Decision Making
• Social and Cultural Influences on Entrepreneurial Behavior
• Ethics, Values, and Entrepreneurial Integrity
• Resilience and Adaptability in Entrepreneurship

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 94

Description

This book explores the core principles of entrepreneurial behavior, including innovation, risk-taking, and proactive decision-making. It examines the psychological traits, motivations, and values that drive successful entrepreneurs in dynamic business environments. Students will gain insight into opportunity recognition, resilience, and strategic thinking through real-world case studies. Designed for Entrepreneurship learners, it equips readers with practical tools to cultivate an entrepreneurial mindset.

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