Entrepreneurship and Communication in CCP Section I

KSh 3,000.00

This book contains the following topics:

• Entrepreneurial mindset
• Entrepreneurship and innovation
• Opportunity identification and development
• Creating and starting a new venture
• Business growth strategies
• Entrepreneurship and technology
• Nature of business communication
• Written communication
• Oral and non-verbal communication
• Meetings
• Information technology and communication
• Ethics and integrity in business communication
• Emerging issues and trends

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 162
Category:

Description

“Entrepreneurship and Communication” is a comprehensive guide that explores how entrepreneurial success is deeply intertwined with effective communication. The book delves into key aspects of entrepreneurship, including opportunity identification, innovation, and business planning, while highlighting the importance of clear, persuasive communication in all stages of business development. It provides practical insights on pitching ideas,securing investment, and fostering relationships with stakeholders. With real-world examples and case studies, the book equips readers with the skills to navigate entrepreneurial challenges and leverage communication to drive business growth, making it an essential resource for aspiring entrepreneurs and business leaders.

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