KSh 3,000.00
This book contains the following topics:
• Introduction to Entrepreneurship
• Types and Characteristics of Entrepreneurs
• Small Business Management Fundamentals
• Business Idea Generation and Opportunity Identification
• Business Planning and Development
• Financing and Financial Management for Small Businesses
• Marketing Strategies for Small Businesses
• Challenges and Sustainability in Small Business
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 88 |
Entrepreneurship and Small Business Management provides readers with essential insights into starting, operating, and sustaining a successful small business. It explores entrepreneurial concepts, strategic planning, and practical management skills to foster innovation and business growth.
