Description
Entrepreneurship Project-Business Plan in the Certificate In Information Technology (CIT) guides learners through turning an idea into a fundable business plan. The book opens with introduction to entrepreneurship and the entrepreneur, then develops business idea generation and opportunity identification, and market research and analysis. It then presents the business plan itself: its purpose, structure and executive summary, followed by the marketing and operations plans and the financial plan with projections. The closing chapters cover financing the venture and pitching the business plan, and presenting, implementing and monitoring it. Its eight chapters follow the unit’s lessons step by step, each with practical exercises, a global scope discussion and current advances in technology, preparing the learner to develop and defend a complete business plan.
