Description
Entrepreneurship Project-Business Plan in the Diploma in Information Technology guides learners through the complete process of developing a business plan for a technology venture. The book covers the nature and components of a business plan, idea generation and opportunity screening, market analysis and the marketing mix, legal forms of ownership and organisational structure. It then develops the operational, financial and risk dimensions of the plan, including forecasts, cash flow and break-even analysis. Its eight chapters follow the unit’s lessons step by step, each with practical exercises, a global scope discussion and current advances in technology. Recommended videos and self-check multiple choice questions complete every chapter, preparing the learner to present and pitch a finished business plan.
