KSh 3,000.00
This book contains the following topics:
• Introduction to Event Marketing and Promotion.
• Event Branding and Positioning
• Developing an Event Marketing Plan
• Digital Marketing for Events
• Traditional Marketing&Offline PromotionTechniques
• Event Sponsorship and Partnership Strategies
• Target Audience Engagement and Development
• Event Promotion Metrics and Analytics
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 99 |
Event Marketing and Promotion is a game-changer in the events industry, offering a dynamic blend of theory and hands-on strategies. Packed with innovative insights and real-world case studies, this book is a must-have for event professionals looking to elevate their marketing game and create unforgettable experiences.
