KSh 3,000.00
This book contains the following topics:
• Introduction to Event Marketing and Promotion
• Target Audience Identification and Segmentation
• Event Branding and Messaging
• Marketing Channels and Tools for Event Promotion
• Integrated Marketing Communications
• Event Sponsorship Activation and Partner Collaborations
• Event Marketing Analytics and Measurement
• Post-Event Marketing and Follow-up
| Category | Diploma Book |
| Publisher: | Finstock Evarsity publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 85 |
Event marketing and promotion in event planning and management is an engaging and insightful guide that offers practical strategies for successful event marketing. With its comprehensive coverage and emphasis on integrating traditional and digital approaches, this book is a must-read for professionals and students in the field.
