Fashion Trend Analysis and Forecasting in Fashion Design

KSh 3,000.00

This book contains the following topics:

  • Introduction to fashion trend analysis
  • The fashion trend cycle
  • Sources of fashion trends
  • Research methods in trend forecasting
  • Color, fabric, and silhouette forecasting
  • Global fashion markets and forecasting agencies
  • Technology and digital influence in trend forecasting
  • Sustainability and future directions in fashion forecasting
Category: Certificate  Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 132

Description

This book in Fashion Trend Analysis and Forecasting provides a comprehensive introduction to the principles and practices used to identify, interpret, and predict fashion trends. The book explores the social, cultural, economic, and technological factors that influence consumer behavior and style evolution. It equips readers with analytical tools and forecasting techniques used by industry professionals to anticipate market shifts. Through practical examples and case studies, learners gain the skills needed to make informed, forward-thinking decisions in the fashion industry.

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