Foundation of Agency Marketing

KSh 3,000.00

This book contains the following topics:

• Introduction to Agency Marketing
• Market Research and Consumer InsightLesson
• Branding and Positioning
• Integrated Marketing Communications (IMC)
• Digital Marketing Strategies
• Client Acquisition and Relationship Management
• Project and Campaign Management
• Ethics, Trends, and Future of Agency Marketing

Category: Basics Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 108

Description

This book offers a comprehensive introduction to the core principles of agency-based marketing, exploring client relationships, branding strategies, and media planning. It emphasizes the strategic role of agencies in driving brand growth and navigating dynamic markets. With real-world case studies and practical frameworks, it serves as a guide for aspiring marketing professionals. Ideal for students and practitioners, it lays a solid foundation in both traditional and digital agency functions.

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