Description
This book introduces the fundamentals of strategic management within the context of entrepreneurship, focusing on how entrepreneurs formulate and implement effective business strategies. It covers core concepts such as vision and mission setting, environmental analysis, competitive positioning, and strategic decision-making. The book emphasizes aligning strategy with innovation, growth, and sustainability in entrepreneurial ventures. Designed for learners and aspiring entrepreneurs, it builds essential competencies for planning, executing, and evaluating strategies that drive long-term business success.
